Yi-Cheng Ku, Chih-Hung Chan, Chin-Sheng Yang
Effect of Product Type and Recommendation Approach on Consumers’ Intention to Purchase Recommended Products
ICEIS, 2013.
@inproceedings{ICEIS-v2-2013-KuCY,
author = "Yi-Cheng Ku and Chih-Hung Chan and Chin-Sheng Yang",
booktitle = "{Proceedings of the 15th International Conference on Enterprise Information Systems, Volume 2}",
doi = "10.5220/0004442804750480",
isbn = "978-989-8565-60-0",
pages = "475--480",
publisher = "{SciTePress}",
title = "{Effect of Product Type and Recommendation Approach on Consumers’ Intention to Purchase Recommended Products}",
year = 2013,
}