Ron Kohavi, Randal M. Henne, Dan Sommerfield
Practical guide to controlled experiments on the web: listen to your customers not to the hippo
KDD, 2007.
@inproceedings{KDD-2007-KohaviHS,
author = "Ron Kohavi and Randal M. Henne and Dan Sommerfield",
booktitle = "{Proceedings of the 13th International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/1281192.1281295",
isbn = "978-1-59593-609-7",
pages = "959--967",
publisher = "{ACM}",
title = "{Practical guide to controlled experiments on the web: listen to your customers not to the hippo}",
year = 2007,
}