@inproceedings{KDD-2009-BackstromKK,
	author        = "Lars Backstrom and Jon M. Kleinberg and Ravi Kumar",
	booktitle     = "{Proceedings of the 15th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1557019.1557036",
	isbn          = "978-1-60558-495-9",
	pages         = "89--98",
	publisher     = "{ACM}",
	title         = "{Optimizing web traffic via the media scheduling problem}",
	year          = 2009,
}