Dan Steinberg, Felipe Fernandez Martinez
Broad scale predictive modeling and marketing optimization in retail sales
KDD, 2011.
@inproceedings{KDD-2011-SteinbergM, author = "Dan Steinberg and Felipe Fernandez Martinez", booktitle = "{Proceedings of the 17th International Conference on Knowledge Discovery and Data Mining}", doi = "10.1145/2020408.2020538", isbn = "978-1-4503-0813-7", pages = "780", publisher = "{ACM}", title = "{Broad scale predictive modeling and marketing optimization in retail sales}", year = 2011, }