@inproceedings{KDD-2012-ChenY,
	author        = "Ye Chen and Tak W. Yan",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339654",
	isbn          = "978-1-4503-1462-6",
	pages         = "795--803",
	publisher     = "{ACM}",
	title         = "{Position-normalized click prediction in search advertising}",
	year          = 2012,
}