@inproceedings{KDD-2012-LeeODL,
	author        = "Kuang-chih Lee and Burkay Orten and Ali Dasdan and Wentong Li",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339651",
	isbn          = "978-1-4503-1462-6",
	pages         = "768--776",
	publisher     = "{ACM}",
	title         = "{Estimating conversion rate in display advertising from past erformance data}",
	year          = 2012,
}