@inproceedings{KDD-2012-PerlichDHSRP,
	author        = "Claudia Perlich and Brian Dalessandro and Rod Hook and Ori Stitelman and Troy Raeder and Foster J. Provost",
	booktitle     = "{Proceedings of the 18th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2339530.2339655",
	isbn          = "978-1-4503-1462-6",
	pages         = "804--812",
	publisher     = "{ACM}",
	title         = "{Bid optimizing and inventory scoring in targeted online advertising}",
	year          = 2012,
}