Ad click prediction: a view from the trenches
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H. Brendan McMahan, Gary Holt, David Sculley, Michael Young, Dietmar Ebner, Julian Grady, Lan Nie, Todd Phillips, Eugene Davydov, Daniel Golovin, Sharat Chikkerur, Dan Liu, Martin Wattenberg, Arnar Mar Hrafnkelsson, Tom Boulos, Jeremy Kubica
Ad click prediction: a view from the trenches
KDD, 2013.

KDD 2013
Full names Links ISxN
	author        = "H. Brendan McMahan and Gary Holt and David Sculley and Michael Young and Dietmar Ebner and Julian Grady and Lan Nie and Todd Phillips and Eugene Davydov and Daniel Golovin and Sharat Chikkerur and Dan Liu and Martin Wattenberg and Arnar Mar Hrafnkelsson and Tom Boulos and Jeremy Kubica",
	booktitle     = "{Proceedings of the 19th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2487575.2488200",
	isbn          = "978-1-4503-2174-7",
	pages         = "1222--1230",
	publisher     = "{ACM}",
	title         = "{Ad click prediction: a view from the trenches}",
	year          = 2013,


Bibliography of Software Language Engineering in Generated Hypertext (BibSLEIGH) is created and maintained by Dr. Vadim Zaytsev.
Hosted as a part of SLEBOK on GitHub.