Measuring Causal Impact of Online Actions via Natural Experiments: Application to Display Advertising
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Daniel N. Hill, Robert Moakler, Alan E. Hubbard, Vadim Tsemekhman, Foster J. Provost, Kiril Tsemekhman
Measuring Causal Impact of Online Actions via Natural Experiments: Application to Display Advertising
KDD, 2015.

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@inproceedings{KDD-2015-HillMHTPT,
	author        = "Daniel N. Hill and Robert Moakler and Alan E. Hubbard and Vadim Tsemekhman and Foster J. Provost and Kiril Tsemekhman",
	booktitle     = "{Proceedings of the 21st International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2783258.2788622",
	isbn          = "978-1-4503-3664-2",
	pages         = "1839--1847",
	publisher     = "{ACM}",
	title         = "{Measuring Causal Impact of Online Actions via Natural Experiments: Application to Display Advertising}",
	year          = 2015,
}

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