@inproceedings{RecSys-2009-WedelRC,
	author        = "Michel Wedel and Roland T. Rust and Tuck Siong Chung",
	booktitle     = "{Proceedings of the Third Conference on Recommender Systems}",
	doi           = "10.1145/1639714.1639716",
	isbn          = "978-1-60558-435-5",
	pages         = "3--4",
	publisher     = "{ACM}",
	title         = "{Up close and personalized: a marketing view of recommendation systems}",
	year          = 2009,
}