@inproceedings{SIGIR-2010-PandeyPFJ,
	author        = "Sandeep Pandey and Kunal Punera and Marcus Fontoura and Vanja Josifovski",
	booktitle     = "{Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1835449.1835544",
	isbn          = "978-1-4503-0153-4",
	pages         = "563--570",
	publisher     = "{ACM}",
	title         = "{Estimating advertisability of tail queries for sponsored search}",
	year          = 2010,
}