@inproceedings{SIGIR-2011-WangZ,
	author        = "Jian Wang and Yi Zhang",
	booktitle     = "{Proceedings of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/2009916.2010050",
	isbn          = "978-1-4503-0757-4",
	pages         = "1003--1012",
	publisher     = "{ACM}",
	title         = "{Utilizing marginal net utility for recommendation in e-commerce}",
	year          = 2011,
}