@inproceedings{SIGIR-2013-RaiberCK,
	author        = "Fiana Raiber and Kevyn Collins-Thompson and Oren Kurland",
	booktitle     = "{Proceedings of the 36th International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/2484028.2484135",
	isbn          = "978-1-4503-2034-4",
	pages         = "1013--1016",
	publisher     = "{ACM}",
	title         = "{Shame to be sham: addressing content-based grey hat search engine optimization}",
	year          = 2013,
}