B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex Osipovich, Chris Varma, Nicholas Fang, Jyoti Paul, Akshay Rangnekar, John Shon, Preeti Swani, Marissa Treinen
What makes Web sites credible?: a report on a large quantitative study
CHI, 2001.
@inproceedings{CHI-2001-FoggMLOVFPRSST,
author = "B. J. Fogg and Jonathan Marshall and Othman Laraki and Alex Osipovich and Chris Varma and Nicholas Fang and Jyoti Paul and Akshay Rangnekar and John Shon and Preeti Swani and Marissa Treinen",
booktitle = "{Proceedings of the 19th ACM SIGCHI Conference on Human Factors in Computing Systems}",
doi = "10.1145/365024.365037",
isbn = "1-58113-327-8",
pages = "61--68",
publisher = "{ACM}",
title = "{What makes Web sites credible?: a report on a large quantitative study}",
year = 2001,
}