@inproceedings{DUXU-v2-2011-Jones,
author = "Colleen Jones",
booktitle = "{Proceedings of the First International Conference on Design, User Experience, and Usability: Theory, Methods, Tools and Practice. Part II}",
doi = "10.1007/978-3-642-21708-1_65",
isbn = "978-3-642-21707-4",
pages = "582--587",
publisher = "{Springer International Publishing}",
series = "{Lecture Notes in Computer Science}",
title = "{Clout: The Role of Content in Persuasive Experience}",
volume = 6770,
year = 2011,
}
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