@inproceedings{DiGRA-2005-Chambers,
	author        = "Jason Chambers",
	booktitle     = "{Proceedings of the Third Digital Games Research Conference: Changing Views — Worlds in Play}",
	ee            = "http://www.digra.org/digital-library/publications/the-sponsored-avatar-examining-the-present-reality-and-future-possibilities-of-advertising-in-digital-games/",
	title         = "{The Sponsored Avatar: Examining the Present Reality and Future Possibilites of Advertising in Digital Games}",
	year          = 2005,
}