Scoping Customer Relationship Management Strategy in HEI — Understanding Steps towards Alignment of Customer and Management Needs
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B. Khashab, Stephen R. Gulliver, A. Alsoud, Markos Kyritsis
Scoping Customer Relationship Management Strategy in HEIUnderstanding Steps towards Alignment of Customer and Management Needs
ICEIS, 2014.

ICEIS v2 2014
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@inproceedings{ICEIS-v2-2014-KhashabGAK,
	author        = "B. Khashab and Stephen R. Gulliver and A. Alsoud and Markos Kyritsis",
	booktitle     = "{Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2}",
	doi           = "10.5220/0004891002670274",
	isbn          = "978-989-758-028-4",
	pages         = "267--274",
	publisher     = "{SciTePress}",
	title         = "{Scoping Customer Relationship Management Strategy in HEI — Understanding Steps towards Alignment of Customer and Management Needs}",
	year          = 2014,
}

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