@inproceedings{IDGD-2011-Sun,
	author        = "Huatong Sun",
	booktitle     = "{Proceedings of the Fourth International Conference on Internationalization, Design and Global Development}",
	doi           = "10.1007/978-3-642-21660-2_45",
	isbn          = "978-3-642-21659-6",
	pages         = "402--406",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Designing for Social Commerce Experience as Cultural Consumption}",
	volume        = 6775,
	year          = 2011,
}