Travelled to:2 × USA
Collaborated with:S.Shamdasani ∅ B.Randall K.Welker
Talks about:design (2) user (2) merchandis (1) research (1) advertis (1) product (1) practic (1) persona (1) insight (1) convers (1)
Person: Frank Y. Guo
DBLP: Guo:Frank_Y=
Contributed to:
20112009Wrote 3 papers:
- IDGD-2011-GuoSR #case study #design #effectiveness
- Creating Effective Personas for Product Design: Insights from a Case Study (FYG, SS, BR), pp. 37–46.
- IDGD-2011-WelkerGS #design #evaluation #web
- Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation (KW, FYG, SS), pp. 407–416.
- IDGD-2009-Guo #experience #online #research #user interface
- User Experience Research and Management of Online Advertising and Merchandising (FYG), pp. 457–466.