@inproceedings{CASE-2008-KannanGSN,
	author        = "Ramakrishnan Kannan and Dinesh Garg and Karthik Subbian and Yadati Narahari",
	booktitle     = "{Proceedings of the Fourth International Conference on Automation Science and Engineering}",
	doi           = "10.1109/COASE.2008.4626517",
	isbn          = "978-1-4244-2022-3",
	pages         = "1007--1012",
	publisher     = "{IEEE}",
	title         = "{A Nash bargaining approach to retention enhancing bid optimization in sponsored search auctions with discrete bids}",
	year          = 2008,
}