@inproceedings{CHI-2011-JianqiangMZKBJ,
	author        = "Don Sim Jianqiang and Xiaojuan Ma and Shengdong Zhao and Jing Ting Khoo and Swee Ling Bay and Zhenhui Jiang",
	booktitle     = "{Proceedings of the 29th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1978942.1979024",
	isbn          = "978-1-4503-0228-9",
	pages         = "581--584",
	publisher     = "{ACM}",
	title         = "{Farmer’s tale: a facebook game to promote volunteerism}",
	year          = 2011,
}