Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, Vanja Josifovski, Rajiv Khanna
Translating relevance scores to probabilities for contextual advertising
CIKM, 2009.
@inproceedings{CIKM-2009-AgarwalGHJK,
author = "Deepak Agarwal and Evgeniy Gabrilovich and Robert Hall and Vanja Josifovski and Rajiv Khanna",
booktitle = "{Proceedings of the 18th ACM International Conference on Information and Knowledge Management}",
doi = "10.1145/1645953.1646260",
isbn = "978-1-60558-512-3",
pages = "1899--1902",
publisher = "{ACM}",
title = "{Translating relevance scores to probabilities for contextual advertising}",
year = 2009,
}