@inproceedings{CIKM-2012-AzimiZZNMF,
	author        = "Javad Azimi and Ruofei Zhang and Yang Zhou and Vidhya Navalpakkam and Jianchang Mao and Xiaoli Fern",
	booktitle     = "{Proceedings of the 21st ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2396761.2396826",
	isbn          = "978-1-4503-1156-4",
	pages         = "495--504",
	publisher     = "{ACM}",
	title         = "{Visual appearance of display ads and its effect on click through rate}",
	year          = 2012,
}