@inproceedings{DUXU-IXD-2015-EliasFC,
	author        = "Herlander Elias and Ernesto Filgueiras and Breno José Andrade de Carvalho",
	booktitle     = "{Proceedings of the Fourth International Conference on Design, User Experience, and Usability. Part III: Interactive Experience Design}",
	doi           = "10.1007/978-3-319-20889-3_24",
	isbn          = "978-3-319-20888-6",
	pages         = "251--262",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Ads-on Games and Fake Brands: Interactions, Commercials and Playful Branding}",
	volume        = 9188,
	year          = 2015,
}