@inproceedings{DUXU-WM-2013-JangJ,
author = "Yung Joo Jang and Eui-Chul Jung",
booktitle = "{Proceedings of the Second International Conference on Design, User Experience, and Usability. Part IV: Web, Mobile, and Product Design}",
doi = "10.1007/978-3-642-39253-5_4",
isbn = "978-3-642-39252-8",
pages = "30--36",
publisher = "{Springer International Publishing}",
series = "{Lecture Notes in Computer Science}",
title = "{Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of “the Starbucks Company”}",
volume = 8015,
year = 2013,
}
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