Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of “the Starbucks Company”
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Yung Joo Jang, Eui-Chul Jung
Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of “the Starbucks Company
HCI, 2013.

DUXU WM 2013
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@inproceedings{DUXU-WM-2013-JangJ,
	author        = "Yung Joo Jang and Eui-Chul Jung",
	booktitle     = "{Proceedings of the Second International Conference on Design, User Experience, and Usability. Part IV: Web, Mobile, and Product Design}",
	doi           = "10.1007/978-3-642-39253-5_4",
	isbn          = "978-3-642-39252-8",
	pages         = "30--36",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of “the Starbucks Company”}",
	volume        = 8015,
	year          = 2013,
}

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