@inproceedings{DiGRA-2003-GraafN,
	author        = "Shenja van der Graaf and David B. Nieborg",
	booktitle     = "{Proceedings of the Second Digital Games Research Conference: Level Up}",
	ee            = "http://www.digra.org/digital-library/publications/together-we-brand-americas-army/",
	title         = "{Together we brand: America's Army}",
	year          = 2003,
}