@inproceedings{ECIR-2013-HuiGHL,
author = "Kai Hui and Bin Gao and Ben He and Tiejian Luo",
booktitle = "{Proceedings of the 35th European Conference on Information Retrieval Research: Advances in Information Retrieval}",
doi = "10.1007/978-3-642-36973-5_20",
isbn = "978-3-642-36972-8",
pages = "230--241",
publisher = "{Springer International Publishing}",
series = "{Lecture Notes in Computer Science}",
title = "{Sponsored Search Ad Selection by Keyword Structure Analysis}",
volume = 7814,
year = 2013,
}
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