@inproceedings{HT-2012-DinhNT,
	author        = "Thang N. Dinh and Dung T. Nguyen and My T. Thai",
	booktitle     = "{Proceedings of the 23rd Conference on Hypertext and Social Media}",
	doi           = "10.1145/2309996.2310024",
	isbn          = "978-1-4503-1335-3",
	pages         = "165--174",
	publisher     = "{ACM}",
	title         = "{Cheap, easy, and massively effective viral marketing in social networks: truth or fiction?}",
	year          = 2012,
}