@inproceedings{ICEIS-v2-2014-KhashabGAK,
author = "B. Khashab and Stephen R. Gulliver and A. Alsoud and Markos Kyritsis",
booktitle = "{Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2}",
doi = "10.5220/0004891002670274",
isbn = "978-989-758-028-4",
pages = "267--274",
publisher = "{SciTePress}",
title = "{Scoping Customer Relationship Management Strategy in HEI — Understanding Steps towards Alignment of Customer and Management Needs}",
year = 2014,
}
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