@inproceedings{IDGD-2011-GuoSR,
	author        = "Frank Y. Guo and Sanjay Shamdasani and Bruce Randall",
	booktitle     = "{Proceedings of the Fourth International Conference on Internationalization, Design and Global Development}",
	doi           = "10.1007/978-3-642-21660-2_5",
	isbn          = "978-3-642-21659-6",
	pages         = "37--46",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{Creating Effective Personas for Product Design: Insights from a Case Study}",
	volume        = 6775,
	year          = 2011,
}