Naoki Abe, Naval K. Verma, Chidanand Apté, Robert Schroko
Cross channel optimized marketing by reinforcement learning
KDD, 2004.
@inproceedings{KDD-2004-AbeVAS,
author = "Naoki Abe and Naval K. Verma and Chidanand Apté and Robert Schroko",
booktitle = "{Proceedings of the 10th International Conference on Knowledge Discovery and Data Mining}",
doi = "10.1145/1014052.1016912",
isbn = "1-58113-888-1",
pages = "767--772",
publisher = "{ACM}",
title = "{Cross channel optimized marketing by reinforcement learning}",
year = 2004,
}