@inproceedings{KDD-2008-EdelmanS,
	author        = "Benjamin Edelman and Michael Schwarz",
	booktitle     = "{Proceedings of the 14th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1401890.1401891",
	isbn          = "978-1-60558-193-4",
	pages         = "1",
	publisher     = "{ACM}",
	title         = "{Internet advertising and optimal auction design}",
	year          = 2008,
}