@inproceedings{KDD-2008-GraepelH,
	author        = "Thore Graepel and Ralf Herbrich",
	booktitle     = "{Proceedings of the 14th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/1401890.1401892",
	isbn          = "978-1-60558-193-4",
	pages         = "2",
	publisher     = "{ACM}",
	title         = "{Large scale data analysis and modelling in online services and advertising}",
	year          = 2008,
}