@inproceedings{OCSC-2007-YehWH,
	author        = "Lifen Yeh and Eric Min-Yang Wang and Sheue-Ling Hwang",
	booktitle     = "{Proceedings of the Second International Conference on Online Communities and Social Computing}",
	doi           = "10.1007/978-3-540-73257-0_25",
	isbn          = "978-3-540-73256-3",
	pages         = "222--227",
	publisher     = "{Springer International Publishing}",
	series        = "{Lecture Notes in Computer Science}",
	title         = "{A Study of Emotional and Rational Purchasing Behavior for Online Shopping}",
	volume        = 4564,
	year          = 2007,
}