@inproceedings{SIGIR-2007-BroderFJR,
	author        = "Andrei Z. Broder and Marcus Fontoura and Vanja Josifovski and Lance Riedel",
	booktitle     = "{Proceedings of the 30th International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/1277741.1277837",
	isbn          = "978-1-59593-597-7",
	pages         = "559--566",
	publisher     = "{ACM}",
	title         = "{A semantic approach to contextual advertising}",
	year          = 2007,
}