@inproceedings{SIGIR-2011-GuoWZAD,
	author        = "Qi Guo and Ryen W. White and Yunqiao Zhang and Blake Anderson and Susan T. Dumais",
	booktitle     = "{Proceedings of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval}",
	doi           = "10.1145/2009916.2009964",
	isbn          = "978-1-4503-0757-4",
	pages         = "335--344",
	publisher     = "{ACM}",
	title         = "{Why searchers switch: understanding and predicting engine switching rationales}",
	year          = 2011,
}