Travelled to:2 × USA
Collaborated with:M.Wang D.Tang V.C.Sun
Talks about:banner (2) level (2) construal (1) predict (1) perform (1) fluenci (1) complex (1) median (1) track (1) think (1)
Person: Chih-Tung Kao
DBLP: Kao:Chih=Tung
Contributed to:
20132013Wrote 2 papers:
- DUXU-CXC-2013-WangTKS #evaluation #eye tracking #performance #predict
- Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style (MYW, DLT, CTK, VCS), pp. 129–138.
- HIMI-D-2013-KaoW #complexity
- The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency (CTK, MYW), pp. 604–613.