6 papers:
HCI-UC-2015-GunerI #eye tracking #recognition- The Effect of Banner Location on Banner Recognition in a Turkish Government Website: An Eye Tracking Study (HG, YI), pp. 65–72.
- DUXU-CXC-2013-WangTKS #evaluation #eye tracking #performance #predict
- Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style (MYW, DLT, CTK, VCS), pp. 129–138.
- HIMI-D-2013-KaoW #complexity
- The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency (CTK, MYW), pp. 604–613.
ITiCSE-WGR-2004-Popyack- Banner year for UPE (JP), pp. 21–22.
CHI-2002-Bayles #design #online #question- Designing online banner advertisements: should we animate? (MEB), pp. 363–366.
ICML-1999-AbeN #internet #learning- Learning to Optimally Schedule Internet Banner Advertisements (NA, AN), pp. 12–21.
