@inproceedings{CHI-2011-YiJB,
	author        = "Cheng Yi and Zhenhui Jiang and Izak Benbasat",
	booktitle     = "{Proceedings of the 29th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/1978942.1979335",
	isbn          = "978-1-4503-0228-9",
	pages         = "2679--2688",
	publisher     = "{ACM}",
	title         = "{Enticing consumers via incomplete product experience: an investigation of online product interactivity designs}",
	year          = 2011,
}