@inproceedings{CHI-2012-ZhuHL,
	author        = "Haiyi Zhu and Bernardo A. Huberman and Yarun Luon",
	booktitle     = "{Proceedings of the 30th ACM SIGCHI Conference on Human Factors in Computing Systems}",
	doi           = "10.1145/2207676.2208383",
	isbn          = "978-1-4503-1015-4",
	pages         = "2257--2266",
	publisher     = "{ACM}",
	title         = "{To switch or not to switch: understanding social influence in online choices}",
	year          = 2012,
}