@inproceedings{CIKM-2010-GMLPG,
	author        = "Pavan Kumar GM and Krishna P. Leela and Mehul Parsana and Sachin Garg",
	booktitle     = "{Proceedings of the 19th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/1871437.1871713",
	isbn          = "978-1-4503-0099-5",
	pages         = "1721--1724",
	publisher     = "{ACM}",
	title         = "{Relevance-index size tradeoff in contextual advertising}",
	year          = 2010,
}