@inproceedings{CIKM-2011-KimQYL,
	author        = "Sungchul Kim and Tao Qin and Hwanjo Yu and Tie-Yan Liu",
	booktitle     = "{Proceedings of the 20th ACM International Conference on Information and Knowledge Management}",
	doi           = "10.1145/2063576.2063905",
	isbn          = "978-1-4503-0717-8",
	pages         = "2121--2124",
	publisher     = "{ACM}",
	title         = "{Advertiser-centric approach to understand user click behavior in sponsored search}",
	year          = 2011,
}