@inproceedings{DiGRA-2005-Deal,
	author        = "David Deal",
	booktitle     = "{Proceedings of the Third Digital Games Research Conference: Changing Views — Worlds in Play}",
	ee            = "http://www.digra.org/digital-library/publications/the-ability-of-branded-online-games-to-build-brand-equity-an-exploratory-study/",
	title         = "{The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study}",
	year          = 2005,
}