@inproceedings{DiGRA-2005-Kretchmer,
	author        = "Susan B. Kretchmer",
	booktitle     = "{Proceedings of the Third Digital Games Research Conference: Changing Views — Worlds in Play}",
	title         = "{Changing Views of Commercialization in Digital Games: In-Game Advertising and Advergames as Worlds in Play}",
	year          = 2005,
}