@inproceedings{DiGRA-2007-Young,
	author        = "Bryan-Mitchell Young",
	booktitle     = "{Proceedings of the Fourth DiGRA International Conference: Situated Play}",
	ee            = "http://www.digra.org/digital-library/publications/the-disappearance-and-reappearance-and-disappearance-of-the-player-in-videogame-advertising/",
	publisher     = "{Digital Games Research Association}",
	title         = "{The Disappearance and Reappearance and Disappearance of the Player in Videogame Advertising}",
	year          = 2007,
}