@inproceedings{FDG-2011-DebeauvaisNSDY,
	author        = "Thomas Debeauvais and Bonnie A. Nardi and Diane J. Schiano and Nicolas Ducheneaut and Nicholas Yee",
	booktitle     = "{Proceedings of the Sixth Conference on the Foundations of Digital Games}",
	doi           = "10.1145/2159365.2159390",
	isbn          = "978-1-4503-0804-5",
	pages         = "180--187",
	publisher     = "{ACM}",
	title         = "{If you build it they might stay: retention mechanisms in World of Warcraft}",
	year          = 2011,
}