@inproceedings{IDGD-2011-WelkerGS,
author = "Kate Welker and Frank Y. Guo and Sanjay Shamdasani",
booktitle = "{Proceedings of the Fourth International Conference on Internationalization, Design and Global Development}",
doi = "10.1007/978-3-642-21660-2_46",
isbn = "978-3-642-21659-6",
pages = "407--416",
publisher = "{Springer International Publishing}",
series = "{Lecture Notes in Computer Science}",
title = "{Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation}",
volume = 6775,
year = 2011,
}
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