@inproceedings{KDD-2000-GerstenWA,
	author        = "Wendy Gersten and Rüdiger Wirth and Dirk Arndt",
	booktitle     = "{Proceedings of the Sixth International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/347090.347174",
	isbn          = "1-58113-233-6",
	pages         = "398--406",
	publisher     = "{ACM}",
	title         = "{Predictive modeling in automotive direct marketing: tools, experiences and open issues}",
	year          = 2000,
}