@inproceedings{KDD-2011-PapadimitriouGKLR,
	author        = "Panagiotis Papadimitriou and Hector Garcia-Molina and Prabhakar Krishnamurthy and Randall A. Lewis and David H. Reiley",
	booktitle     = "{Proceedings of the 17th International Conference on Knowledge Discovery and Data Mining}",
	doi           = "10.1145/2020408.2020572",
	isbn          = "978-1-4503-0813-7",
	pages         = "1019--1027",
	publisher     = "{ACM}",
	title         = "{Display advertising impact: search lift and social influence}",
	year          = 2011,
}