Travelled to:1 × USA
Collaborated with:∅ P.Papadimitriou H.Garcia-Molina P.Krishnamurthy R.A.Lewis
Talks about:advertis (2) influenc (1) display (1) control (1) social (1) search (1) measur (1) impact (1) experi (1) effect (1)
Person: David H. Reiley
DBLP: Reiley:David_H=
Contributed to:
2011Wrote 2 papers:
- KDD-2011-PapadimitriouGKLR #social
- Display advertising impact: search lift and social influence (PP, HGM, PK, RAL, DHR), pp. 1019–1027.
- KDD-2011-Reiley #effectiveness #quote
- “Which half Is wasted?”: controlled experiments to measure online-advertising effectiveness (DHR), p. 777.